The economy may be reopening but nothing may ever be the same again. COVID-19 has turned our world upside down. From the way we travel to how we work, American life is entering an unsettled new era. This applies to the legal profession, as well, including the way we go about obtaining new clients and maintaining relationships with existing clients. The fallout from the pandemic has created a new ballgame in law firm business development, with new rules and a new playbook. Changes to the socio-economic and technological environment within which we operate have long been on the horizon – the virus simply accelerated the process. The manner in which legal services are marketed has shifted to meet the evolving way professional services are researched, evaluated and purchased in a remote working environment. While returning to the office is on the horizon, it’s a pretty sure bet that pre-pandemic ways of doing business will never be quite the same. The issue now is how best to adapt to and prosper in business development and client retention in this ever changing reality.